When individuals behave as marketing firms: Probability discounting and reputation in peer-to-peer markets

Andressa A. Bonafé-Pontes, Jorge M. Oliveira-Castro, Gordon R. Foxall

Rannsóknarafurð: Framlag til fræðitímaritsGreinritrýni

1 Tilvitnun (Scopus)

Útdráttur

Reputation systems in peer-to-peer markets can shed light on how individuals who operate in such markets manage both the consumer behavior setting scope and reinforcers, thus behaving similarly to marketing firms. Based upon the probability discounting framework, this paper investigated the influence of reputation on subjective values and willingness to pay. Renting prices of 386 properties listed on Airbnb in two cities in Brazil were analyzed. Results indicated that reputation alone does not generate significant differences in average prices per guest, although it has an indirect effect that enhances the influence of other variables on prices, particularly the number of amenities.

Upprunalegt tungumálEnska
Síður (frá-til)185-190
Síðufjöldi6
FræðitímaritManagerial and Decision Economics
Bindi41
Númer tölublaðs2
DOI
ÚtgáfustaðaÚtgefið - 3 feb. 2020

Athugasemd

Publisher Copyright:
© 2019 John Wiley & Sons, Ltd.

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