The marketing firm: Recent theoretical and empirical developments

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1 Tilvitnun (Scopus)

Upprunalegt tungumál	Enska
Síður (frá-til)	161-163
Síðufjöldi	3
Fræðitímarit	Managerial and Decision Economics
Bindi	41
Númer tölublaðs	2
DOI	https://doi.org/10.1002/mde.3137
Útgáfustaða	Útgefið - 1 mar. 2020

Aðgangur að skjali

@article{3324f264de374a90bbc87d5d1672b601,

title = "The marketing firm: Recent theoretical and empirical developments",

author = "Menon, {R. G.Vishnu}",

year = "2020",

month = mar,

day = "1",

doi = "10.1002/mde.3137",

language = "English",

volume = "41",

pages = "161--163",

journal = "Managerial and Decision Economics",

issn = "0143-6570",

publisher = "John Wiley and Sons Ltd",

number = "2",

}

TY - JOUR

T1 - The marketing firm

T2 - Recent theoretical and empirical developments

AU - Menon, R. G.Vishnu

PY - 2020/3/1

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U2 - 10.1002/mde.3137

DO - 10.1002/mde.3137

M3 - Editorial

AN - SCOPUS:85078914618

SN - 0143-6570

VL - 41

SP - 161

EP - 163

JO - Managerial and Decision Economics

JF - Managerial and Decision Economics

IS - 2

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