A community development approach for regenerative tourism in the Nordics: lifestyle entrepreneurs towards a placed-based research agenda

Purpose: The purpose of this conceptual paper is to explore the potential of regenerative tourism practices and their influence on destinations and their stakeholders from a community development approach focusing on Nordic lifestyle entrepreneurs. We focus on small and micro-sized enterprises (SMiEs) that conform to the realities of tourism systems in Nordic regions. Design/methodology/approach: We explore how community development can be used as an approach for regenerative tourism and vice versa. Our conceptual paper builds from recent work of the Nordic Regenerative Tourism project, which aims to develop place-based practices for SMiEs that contribute to the regeneration of natural and cultural resources. Findings: Regenerative tourism research should focus on developing tools that aid in capacity sharing and equitable partnerships through a community development approach. However, there is a lack of understanding of the processes of how to implement this in real world practice. More research is needed in developing tools to mobilize Nordic communities, particularly within the countryside to help transform tourism towards a regenerative model. It was found that much of these efforts comes from MSMEs. Therefore, more case studies are needed to understand how and why lifestyle entrepreneurs play in community revitalization efforts and the potential linkages with regenerative tourism management and marketing. Originality/value: This conceptual paper contributes to the discussion of regenerative tourism and focus on smaller countryside communities within the Nordics. We argue that community development is linked with the concept of regenerative tourism through lifestyle entrepreneurs.