What affects shopper’s choices of carrying devices in grocery retailing and what difference does it make? A literature review and conceptual model

Nils Magne Larsen*, Valdimar Sigurdsson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

Shopping carts, dating back at least to 1936, are not only used as an aid for shoppers to increase sales but are now being further developed and tested in relation to healthy food selection. To improve retailers’ ability to discover, generate, and capture the value related to both current practice and future innovations; such as consumers using smart carts when shopping, we systematically go through the empirical literature on carrying equipment in in-store shopping. We expose how limited the literature is by revealing the scarce number of studies on the effectiveness of baskets and carts on consumer behavior and especially when classified into different research themes. The contribution is a systematic literature review and a conceptual framework covering the most important factors affecting the choice of in-store carrying equipment, as well as the consequences of these choices in terms of in-store behaviors and transactional outcomes.

Original languageEnglish
Pages (from-to)376-408
Number of pages33
JournalInternational Review of Retail, Distribution and Consumer Research
Volume29
Issue number4
DOIs
Publication statusPublished - 8 Aug 2019

Bibliographical note

Funding Information:
This work was supported by the The Icelandic Centre for Research [RANNIS, grant no. 216011 to Valdimar Sigurdsson].

Publisher Copyright:
© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.

Other keywords

  • carrying equipment
  • shopping baskets
  • Shopping carts
  • shopping device
  • smart carts

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