We come from the land of the ice and snow: Icelandic heritage and its usage in present-day society

Guðrún D. Whitehead*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

One of the main clichés in the Icelandic tourist industry is describing it as the ‘land of ice and fire’. The insinuation here is that Iceland’s entire culture and heritage can be summarized in one stereotype, as a land of extremes, whether that be weather, nature, people or history. In this chapter, the image of Iceland within tourism marketing is explored and contrasted with how Icelanders themselves understand and use their culture and heritage. In particular, it explores the changes brought on by the economic crash of 2008–2011 in relation to local understanding of the past and its commercial uses. These changes demonstrate the flexibility and volatility of heritage in society.

Original languageEnglish
Title of host publicationA Museum Studies Approach to Heritage
PublisherTaylor and Francis AS
Pages146-168
Number of pages23
ISBN (Electronic)9781317361312
ISBN (Print)9781138950924
Publication statusPublished - 1 Jan 2018

Bibliographical note

Publisher Copyright:
© 2019 selection and editorial matter, Sheila Watson, Amy Jane Barnes and Katy Bunning; individual chapters, the contributors.

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