Abstract
Guanxi, an informal personal relationship, is an important element facilitating
business success in China and other Asian countries that are influenced by Confucian culture. Despite recently increased research on guanxi and its roles in business context, the understanding of guanxi remains misapprehended or incomplete.
This article attempts to disentangle this cultural and social phenomenon of guanxi
to help Western businessmen better comprehend and manage guanxi more effectively when doing business in Asia especially in Chinese markets.
business success in China and other Asian countries that are influenced by Confucian culture. Despite recently increased research on guanxi and its roles in business context, the understanding of guanxi remains misapprehended or incomplete.
This article attempts to disentangle this cultural and social phenomenon of guanxi
to help Western businessmen better comprehend and manage guanxi more effectively when doing business in Asia especially in Chinese markets.
| Original language | English |
|---|---|
| Pages (from-to) | 12-22 |
| Number of pages | 11 |
| Journal | Review of International Comparative Management |
| Volume | 21 |
| Issue number | 1 |
| Publication status | Published - Mar 2020 |
Other keywords
- Guanxi
- Business relationships
- Relational ties
- Confucianism