Understanding “Guanxi” in the Asian business context

Research output: Contribution to journalArticlepeer-review

Abstract

Guanxi, an informal personal relationship, is an important element facilitating
business success in China and other Asian countries that are influenced by Confucian culture. Despite recently increased research on guanxi and its roles in business context, the understanding of guanxi remains misapprehended or incomplete.
This article attempts to disentangle this cultural and social phenomenon of guanxi
to help Western businessmen better comprehend and manage guanxi more effectively when doing business in Asia especially in Chinese markets.
Original languageEnglish
Pages (from-to)12-22
Number of pages11
JournalReview of International Comparative Management
Volume21
Issue number1
Publication statusPublished - Mar 2020

Other keywords

  • Guanxi
  • Business relationships
  • Relational ties
  • Confucianism

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