The new Nordic cool: Björk, Icelandic fashion, and art today

Æsa Sigurjónsdóttir*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)


It was only in the early twenty-frst century that Icelandic fashion captured international attention, and Icelandic designers started dreaming of recognition in the global fashion system. Over the last decade, they have oscillated between affrming a cosmopolitan vision of the trendy North, and a commercial desire to brand their products with an identity rooted in the image of nature. Inspired by the international success of Björk as a global style icon, the young Icelandic fashion designers now dream of stepping forward as an "avant-garde" in the international fashion world.

Original languageEnglish
Pages (from-to)239-258
Number of pages20
JournalFashion Theory - Journal of Dress Body and Culture
Issue number2
Publication statusPublished - Jun 2011

Other keywords

  • Fashion design
  • Iceland
  • Identity
  • Nature
  • Place


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