The motives behind choosing marketing channels

Friðrik Rafn Larsen

The motives behind choosing marketing channels

Faculty of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Rannsóknir í félagsvísindum VII : viðskipta- og hagfræðideild : erindi flutt á ráðstefnu í október 2006
Publisher	Reykjavík: Félagsvísindastofnun Háskóla Íslands
Pages	111-120
Publication status	Published - 2006

Cite this

@inbook{72c44ccaf1f34cbe85bca84e26af9f80,

title = "The motives behind choosing marketing channels",

author = "Larsen, {Fri{\dh}rik Rafn}",

year = "2006",

language = "English",

pages = "111--120",

booktitle = "Ranns{\'o}knir {\'i} f{\'e}lagsv{\'i}sindum VII : vi{\dh}skipta- og hagfr{\ae}{\dh}ideild : erindi flutt {\'a} r{\'a}{\dh}stefnu {\'i} okt{\'o}ber 2006",

publisher = "Reykjav{\'i}k: F{\'e}lagsv{\'i}sindastofnun H{\'a}sk{\'o}la {\'I}slands",

}