The marketing firm: Recent theoretical and empirical developments

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Original language	English
Pages (from-to)	161-163
Number of pages	3
Journal	Managerial and Decision Economics
Volume	41
Issue number	2
DOIs	https://doi.org/10.1002/mde.3137
Publication status	Published - 1 Mar 2020

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title = "The marketing firm: Recent theoretical and empirical developments",

author = "Menon, {R. G.Vishnu}",

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