National and local culture continues to be the topic of many research papers and discussions amongst politicians, researchers and reporters. Despite this there is a lack of research on Icelandic national culture. In this paper the research question is: “In relation to Hofstede’s five cultural dimensions where does Iceland differ in relation to the Anglo and the Germanic cluster?” A questionnaire was sent to students at the University of Iceland, School of Social Sciences by e-mail in October 2013. The total number of responses was 498. The five dimensions of national culture were measured using scales developed by Hofstede (2001) called VSM 94 and for relative comparison perceptual mapping was used. The results indicate that Iceland is different from the Anglo cluster in relation to high scores for LTO and UAI and low scores for MAS. When Iceland was compared to the Germanic cluster Iceland was found to be different based on high scores for LTO and low scores for MAS.
Bibliographical notePublisher Copyright:
© 2014, International Academy of Business and Economics. All rights reserved.
- Culture clusters
- Hofstede’s cultural dimensions
- Perceptual mapping
- VSM 94