Sustainable energy branding: Helping to save the planet

Fridrik Larsen*

*Corresponding author for this work

Research output: Book/ReportBookpeer-review


Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation-the greatest environmental and economic challenges of our times-are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference.

Original languageEnglish
PublisherTaylor and Francis/ Balkema
Number of pages221
ISBN (Electronic)9781003351030
ISBN (Print)9781032396712
Publication statusPublished - 27 Feb 2023

Bibliographical note

Publisher Copyright:
© 2023 Fridrik Larsen. All rights reserved.


Dive into the research topics of 'Sustainable energy branding: Helping to save the planet'. Together they form a unique fingerprint.

Cite this