Review and conceptualization of commodity branding

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationConsumer behaviour and marketing strategies of companies in European markets
EditorsSlawomir Smyczek, Mario Glowik
PublisherUniversity of Economics in Katowice
Pages 82-99
Publication statusPublished - 2010

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