Narcissism and social media: The role of communal narcissism

Kolbrún Harpa Kristinsdóttir, Haukur Freyr Gylfason*, Rannveig S. Sigurvinsdóttir

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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Abstract

Agentic narcissism and vulnerable narcissism have been widely studied in relation to social media use. However, with research on communal narcissism in its early stages, the current study examines communal narcissism in relation to social media use. Specifically, the current study investigates whether communal narcissism is related to use and frequency of use of the popular social networking sites Instagram, Reddit and Twitter, and if communal narcissism relates to the importance of receiving feedback and to the quality-rating of self-presented content on those plat-forms. A total of 334 individuals were recruited from Amazon Mechanical Turk, with two-thirds being male (66.7%). A regression analysis showed that communal narcissism was related to in-creased use of Instagram and Twitter but not Reddit. Sharing content, the importance of feedback and better than average ratings had positive associations with communal narcissism. The relationship between communal narcissism and sharing on social media was fully mediated by wanting validation on social media and higher ratings of self-presented content. Communal narcissism had a notably strong relationship with wanting validation on all platforms and our results suggest that communal narcissism might be especially relevant in the context of social media use.

Original languageEnglish
Article number10106
JournalInternational Journal of Environmental Research and Public Health
Volume18
Issue number19
DOIs
Publication statusPublished - 26 Sept 2021

Bibliographical note

Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzer-.

Other keywords

  • Humans
  • Male
  • Narcissism
  • Self Concept
  • Social Media
  • Social Networking

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