Energy branding : sources of brand value in electricity

Friðrik Rafn Larsen

Energy branding : sources of brand value in electricity

Faculty of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Rannsóknir í félagsvísindum XI : viðskiptafræðideild – ritrýndar greinar : erindi flutt á ráðstefnu í október 2010
Publisher	Reykjavík: Félagsvísindastofnun Háskóla Íslands
Pages	62-71
Publication status	Published - 2010

Cite this

@inproceedings{fa930393e5514ff2b33b118cdb3a65ff,

title = "Energy branding : sources of brand value in electricity",

author = "Larsen, {Fri{\dh}rik Rafn}",

year = "2010",

language = "English",

pages = "62--71",

booktitle = "Ranns{\'o}knir {\'i} f{\'e}lagsv{\'i}sindum XI : vi{\dh}skiptafr{\ae}{\dh}ideild – ritr{\'y}ndar greinar : erindi flutt {\'a} r{\'a}{\dh}stefnu {\'i} okt{\'o}ber 2010",

publisher = "Reykjav{\'i}k: F{\'e}lagsv{\'i}sindastofnun H{\'a}sk{\'o}la {\'I}slands",

}

Energy branding : sources of brand value in electricity. / Larsen, Friðrik Rafn.
Rannsóknir í félagsvísindum XI : viðskiptafræðideild – ritrýndar greinar : erindi flutt á ráðstefnu í október 2010. Reykjavík: Félagsvísindastofnun Háskóla Íslands, 2010. p. 62-71.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review